For this project, I was responsible for creating a physical newspaper ad campaign in collaboration with a local publication. The ad tied in seamlessly with our Annual Appeal design, reinforcing the message of our fundraising efforts and highlighting our mission.
I developed a campaign strategy that included a short article centered around the goals of the Annual Appeal, aimed at inspiring donations and raising awareness for our cause. By working closely with the newspaper, we were able to reach a broad audience and further engage the community in supporting our organization.Â
This campaign helped expand our reach beyond our mailing list and digital platforms, allowing us to connect with the broader community in a more personal, local way.
To see the full Ad