Celebrating Possibilities

For this project, I was responsible for creating a complete suite of promotional materials for Celebrating Possibilities—Bittersweet Farms’ largest and most impactful fundraising event of the year. Held every June, this event brings in the majority of our annual donations outside of grant funding, often raising tens of thousands of dollars in a single night.

My work included designing a flyer, formal invitation, banners, and a save-the-date card, all crafted to capture the spirit and importance of the event while remaining aligned with the organization’s brand. These materials were distributed widely to generate buzz and encourage attendance from donors, sponsors, and the greater community.

In addition to physical media, I led the digital marketing strategy by launching a mass email campaign, managing social media promotions, and working alongside local press to ensure strong media coverage. The event itself featured a live band, a professional emcee, and extensive sponsor recognition—turning it into a high-profile night that brought the community together in celebration and support.