This award-winning video campaign was created in response to a contest prompt: “Why should your spa win?” I had the idea to turn that question outward—to the people who knew best. I interviewed real clients and customers, capturing heartfelt testimonials about their experiences and what made The Cookie Jar Spa so special. I handled all aspects of the production—filming, editing, and storyboarding—to create a final piece that felt as warm and genuine as the spa itself.
After the video won "Best Spa of the Year," I built a full campaign around the win to continue the momentum. This wasn’t just a victory for a business—it was a celebration of a locally owned spa that had become a safe haven for relaxation, self-worth, and community care. The award brought well-deserved recognition to a space that had long poured into others, and I was proud to help share its story in such an impactful way.